News - 10 June 2014

Birchover kick starts makeover with grant support

Birchover Hotel Apartments has launched a £460,000 refurbishment of its flagship Derby property after bagging a £96,000 grant from the city’s growth fund.

The company, owned by husband-and-wife team Carl and Lisa Bridge, applied for grant support to refurbish ten of its 40 luxury hotel apartments at Darley Abbey. Work has now started and will take ten months to complete.

Birchover said it expected to create ten jobs thanks to the extra business it would generate after the refurbishment.

Director Carl Bridge added: “Since buying the company from the previous owners in January 2013, we have invested everything back into the business.

“Thanks to the support from Derby Enterprise Growth Fund we have been able to bring forward our refurbishment plans for Darley Abbey.

“The higher specification hotel apartments will ensure that our product matches our consistently fantastic reviews and our growing reputation in this relatively new market.

“We have already created four jobs in the past few weeks look forward to taking on further employees as part of this programme supported by DEGF.”

Birchover currently operates three venues – one in Darley Abbey, one in the city centre and one in France. The business will also shortly be opening a new venue in Nottingham.

The £20m Derby Enterprise Growth Fund is supported by the Regional Growth Fund and run by Derby City Council.

Richard Williams, Derby City Council director of regeneration, said: “It is important for Derby to have a high quality hotel offer both for the leisure and tourism industry and to provide flexible accommodation for people coming to work in the city either on a temporary basis or before they permanently relocate.

“Improving the Birchover hotel apartments will therefore give potential investors and people planning to relocate to the city a great impression of Derby.”


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