Blogs - 07 February 2014

Blog: David Ralph – A World Away Not Far Away

The visitor economy – tourism and food and drink – are key sectors in the D2N2 Growth Plan. It is important in two ways. Not only does it contribute to employment for 65,300 people across the D2N2 area – 7.5% of the local economy – it contributes to the sense of place of the D2N2 area through its world-class tourism assets such as the Peak District, Chatsworth House, Sherwood Forest and our historic connections with the Civil War. 

Earlier this month, visit Peak District launched its first ever TV advert – A World Away – which can be viewed on our website

It is carefully targeted at key geographical locations – I didn’t know that more people from Norwich than other places in the UK request the Peak District brochure – largely two-hour drive times and is realised by an online television and social media campaign. 

Last month also saw Arts Council funding through its cultural destinations programme for the Grand Tour 2015, led by Nottingham Contemporary and comprising a modern Grand Tour, cultural highlights including Derby Museums, Chatsworth House and the Harley Foundation. Next month Experience Nottinghamshire will launch its 2014 campaign for tourism focused on encouraging more visitors to stay longer, spending more.

Tourists are discerning. The staycation market which is thriving in the UK requires authority and the highest quality service. 

The D2N2 area has this in spades with economic landscapes and attractions and exceptional customer ethos. 

With a market of some 20 million people within a two-hour drive home the visitor economy is an important growth opportunity for the future in this area.

David Ralph

Chief Executive


Latest News & Events

08 March 2023

Welcome to the latest edition of the D2N2 Economic Update.

Read Article
D2N2 area and the wider East Midlands continues to experience lower levels of Government investment.

07 March 2023

Data shows East Midlands continues to experience lower levels of Government investment

Read Article

14 December 2022

£3million funding to benefit manufacturing businesses

Read Article

30 November 2022

D2N2 Make Strides in the Provision of Bootcamps

Read Article

30 November 2022

D2N2 Annual General Meeting Highlights Opportunities for Future Growth

Read Article

30 November 2022

D2N2 team up with FSB to map local labour market need

Read Article

30 November 2022

D2N2 Backs Chamber Investment Initiative

Read Article

Get in touch.

Subscribe to get our latest updates.

Sign up

D2N2 Local Enterprise Partnership
8 Experian Way


Our Partners