Jayne Mayled

Jayne is the owner of retail and brand creative agency True Story; where her team of 90 help businesses and brands grow, through designing customer experiences and communication. Jayne spent her early career in marketing and PR in the premium beauty sector before joining Boots plc; where she worked across a wide range of roles and business areas before becoming Communications Director, leading all group internal and external communications.

Jayne is also the founder of specialist haircare brand, White Hot, sold globally in stores and online.

Jayne is the Board's SME representative.