The export landscape is littered with the corpses of business ideas gone bad: the UK supermarket chain that failed in the US because they didn’t understand the buying habits of our American cousins; the toothpaste manufacturer whose tooth whitening formula was unnecessary in a culture which aspires to blackened teeth; not to mention all of those linguistic gaffes that could have been avoided by recruiting the services of a qualified translator.
It seems amazing that even the largest and most successful companies can be derailed by not having undertaken sufficient research into their target market.
UK Trade & Investment’s annual ExploreExport 2014 event gives local companies the chance to do their research all on one day by speaking face to face with over 60 of our in-market commercial specialists: the chance to check how suitable (or un) your product/service is for a given destination, what the preferred routes to market are, price points, whether your product name says something undesirable in the target market’s language, and so on.
ExploreExport 2014 is taking place at the Radisson Blu Hotel, East Midlands Airport on Thursday 13th November. Booking before 30th September gives you a 25% discount, which means you get a day full of face to face appointments, seminars and lunch for just £37.50 (+VAT). Our research tells us that ExploreExport is an opportunity that’s just too good to miss.
Visit www.exploreexport.ukti.gov.uk for more details and to register.
