News - 06 July 2021

Business leaders asked to give views on the role of digital in their organisation

Nottinghamshire County Council is calling on business leaders to take part in one of a series of online focus groups to help them understand how decision makers regard digital technologies and their future application to support the success of their business.

The research is being conducted by independent research agency Habit5, who are accredited as a Company Partner by the Market Research Society.

The focus groups are taking place between 27-29 July and will last no more than 90 minutes. As a thank you for participating you will receive an Amazon e-voucher worth £60.

Register your interest in participating in a Zoom focus group.

When your registration has been received, a member of the Habit5 team will be in touch to confirm your details and provide you with a link to join the focus group.

If you have any questions regarding please contact Teresa Jowle at Nottinghamshire County Council.

Background to the 5G Connected Forest programme and the research aims

Based in and around the ancient historic woodlands of Sherwood Forest, the 5G Connected Forest programme is led by Nottinghamshire County Council in partnership with academic researchers and local businesses.

The programme focuses on how 5G technology could support the tourism and environment protection sectors across Nottinghamshire. One of the aims of the programme is to inspire local people and businesses to adopt and innovate with this new technology.

By developing a mobile 5G network in one of the most highly designated forest areas in the country, the project aims to identify business models and applications suitable for commercial development, boosting the skills and employment opportunities for residents and encouraging the creation of new tourism business opportunities across the region.

This research aims to:

  1. Determine the best way to cascade and promote current uses of 5G technologies.
  2. Encourage and inspire local businesses to start looking at potential opportunities for using digital technologies to enhance the visitor economy.
  3. Establish the level of interest in, and perceived benefits for both the visitor economy and wider industry sectors, of 5G and the technologies it enables.

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