News - 22 November 2023

Creative businesses in Nottingham and Nottinghamshire set to benefit from funding to help them thrive

Creative businesses across Nottingham and Nottinghamshire are set to benefit from new, targeted support to help attract investment and create jobs.

A county-wide consortium, known as Creative Growth Nottingham and Nottinghamshire, is one of six areas set to share £10.9m of Government funding as part of the latest round of the Create Growth Programme. This will help creative businesses access private investment and advice on scaling up, to boost their business growth plans.  Nottinghamshire has an established creative cluster in the city and growing clusters in the more rural areas of the county. Support of our creative businesses will assist in developing local employment in highly skilled roles.

Creative Growth Nottingham and Nottinghamshire is a partnership between D2N2 LEP, Invest in Nottingham, NBV Enterprise Solutions Ltd, Nottingham City Council, Nottinghamshire County Council, Nottingham Trent University and the University of Nottingham.

The Government has announced it is supporting six new areas, one of which is Nottinghamshire, bringing the total number of creative organisations expected to be supported via the Create Growth Programme to 1,800.

Lucy Frazer, Secretary of State for Digital, Culture, Media and Sport, said:

“From the famous pottery of its past to fashion brands of today, the Midlands is a place where creative industries can thrive. I want to maximise the potential in the next generation of the region’s creativity and talent for years to come.

“We’re already making progress towards the ambitious goals set out in our sector vision, unveiling millions in new funding to drive growth in our grassroots and scale-ups and banging the drum for creative careers.”

Representing the consortium, Sajeeda Rose, Corporate Director for Growth and City Development at Nottingham City Council, added:

“Securing this funding is a significant boost for our local economy, helping to support one of our priority sectors across our city and county, after all we are an area which is well-known for creative innovation and world-changing pioneers.  

“This government funding recognises the fantastic potential of our creative and digital sector and provides an opportunity to support them to realise that potential and achieve growth for them, and our economy. We look forward to delivering this support with our local consortium partners.”

Will Morlidge, CEO of D2N2 Local Enterprise Partnership, said:

This latest announcement is great news and now means that the Create Growth programme will benefit businesses across the whole of the East Midlands”.

Creative businesses in Derbyshire, Leicestershire, Rutland and Lincolnshire are supported through the East Midlands Creative Consortium.

The Creative Growth Nottingham and Nottinghamshire programme is expected to be launched in the new year and it is hoped it will benefit more than 60 businesses in this sector. Businesses across the city and the county areas of Nottinghamshire can register their interest now by emailing

For media enquiries, contact:

Nicola Swaney

Head of External Affairs, D2N2 LEP

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