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News - 06 May 2022

Food Innovation Centre helps luxury sushi producer Uramaki to launch UK-wide delivery

A Nottingham-based luxury sushi producer has launched a nationwide delivery service thanks to support from The Food Innovation Centre at the University of Nottingham.

Uramaki began producing exquisite sushi products for delivery in the Nottingham area during lockdown – giving food lovers the opportunity to enjoy genuine sushi at home. Now, the company has expanded by introducing UK-wide delivery after receiving expert advice which has enabled them to keep their food in top condition on its journey to customers.

Food innovation technologist Jack Wallman helped Uramaki to research and source the ideal cases to keep the sushi safe during transportation and delivery.

Rachel Thacker, who runs Uramaki with chef husband Paul, said: “We needed to secure the sushi so that it arrived at its destination intact and wanted to include special slots for the wasabi, ground ginger and soy bottle. Jack helped to work through the vision and helped to source packaging suppliers.

“The cases we decided on are more compact, so the sushi doesn’t move around during transit, with a liner inside for the accompaniments. This means we can now deliver nationwide, knowing that the sushi has been carefully and optimally packaged.”

Former hotel manager Rachel and her husband Paul were put in touch with the Food Innovation Centre by business support enterprise Nottingham Business Venture.

Rachel praised the support provided by the Food Innovation Centre, which is based at the Bioenergy and Brewing Science building at the University of Nottingham’s Sutton Bonington campus and offers free support to eligible small and medium-sized food and drink manufacturers in Derbyshire and Nottinghamshire under the Driving Research and Innovation project.

The Food Innovation Centre

Part-funded by the European Regional Development Fund (ERDF) via the D2N2 LEP, the project is run by the Food Innovation Centre at the University of Nottingham School of Biosciences, in conjunction with the Chemistry Innovation Laboratory in the School of Chemistry and Institute for Advanced Manufacturing and in association with the Midlands Engine. It is a unique collaboration project that provides free specialist innovation support to small and medium-sized food and drink businesses.

Rachel said: “Support from the Food Innovation Centre has been really helpful for us. We were a new business in lockdown and if you haven’t got the skill base to solve particular challenges or don’t know how to get the information that you need, it’s really helpful to be able to speak to someone like Jack. It’s someone believing in your vision and helping you to reach the next step.”

Uramaki offers around 13 different selections of sushi, including seafood and vegan options, for delivery and also offers a bespoke catering service for occasions such as weddings, dinner parties and corporate events.

Richard Worrall, who runs the Food Innovation Centre, said: “We are very pleased to hear that the Uramaki team has been able to introduce a nationwide delivery service. Lockdown proved to be a catalyst for a number of new food and drink businesses in Nottinghamshire and Derbyshire and we are delighted to be supporting them on their journeys as they develop.”

Get in touch.

Address

D2N2 Local Enterprise Partnership

8 Experian Way

Nottingham

Nottinghamshire

NG2 1EP

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