News - 09 October 2014

New appointment strengthens Shepherd PR team

Leading Derbyshire public relations company Shepherd PR has appointed a new account director to meet growing demand for its expertise.

Ex-journalist and media relations expert Jo Hine joins Shepherd’s 10-strong team and brings a wealth of experience in consumer, education, financial and business-to-business media relations.

Jo’s former PR clients include leading ceramic brands Royal Crown Derby, Emma Bridgewater and Steelite International and as well as regional universities and colleges.

Based in Ashbourne, Derbyshire, Shepherd PR generates media coverage, videos and award entries, as well as managing social media channels for clients within industries ranging from construction and manufacturing to automotive, energy and professional services. Its high-profile clients include Crown Paints, an impressive range of national trade associations and innovative manufacturers.

Founding director, Jane Shepherd, said: “Our aim is to make Shepherd PR the agency of choice across the Midlands and beyond.  Jo brings new expertise to the team and takes our combined journalistic experience to more than 60 years, which is probably unparalleled within our industry.

“Our practical approach to public relations, combined with high quality videography, ensures we have an enviable track record of securing media coverage for companies both in the UK and their international markets.”

Shepherd PR has enjoyed significant growth since it was first established in 1999, and has recently completed the Goldman Sachs 10,000 Small Businesses programme at Aston Business School.

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